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| The Google Pixel 4A is a budget phone with strong camera quality and a bright |
People generally adore Google for bringing useful technology to the masses at an aggressively low price, if not free.
For those who like that, I have happy news: Google is getting really, really good at the price cutting, while still bringing quality, with its smartphones.
The evidence? The Pixel 4A smartphone, which the company introduced on Monday.
With this latest device, Google took the best stuff from its $800 high-end Pixel 4 — specifically, an excellent camera system and a large, bright screen — and squeezed it into the body of a $350 device. That’s $50 less than last year’s Pixel 3A, which was Google’s first budget phone.
The Pixel 4A is cheaper than high-end devices largely because it lacks the frills in fancy phones, like wireless charging and a face scanner. But for what you pay, it’s a great value. Its camera quality and bright screen are on a par with many of the best smartphones out there.
Like the $399 iPhone SE, which Apple released in April, the Pixel 4A is a sign that you no longer need to pay through the nose for a great smartphone with a nice camera.
Carolina Milanesi, a consumer technology analyst for Creative Strategies, a consulting firm, said Google’s prowess in software was helping bring down the price of premium smartphone technology.
“It’s been a long time coming for this market, which has always been focused on the high end because of the dominance of Samsung and the iPhone,” she said.
I tested the Pixel 4A for two weeks, including comparing it against the budget iPhone. Here’s what I found.
Focusing on What We Care About
Google, which prides itself on being driven by data, surveyed its customers to find out what they wanted in a smartphone. A large screen, long battery life, lots of storage and great camera quality were among the features that people cared most about.
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